Is HSBC the World’s Most Honest Bank?
Does your money cross borders as easily as you do? That’s a question that HSBC, “the world’s local bank,” posed to would-be clients in a slogan that appeared on posters around the world a few years ago. The prompt accompanied a photograph of smiling Asian cyclists before the University of Cambridge. “When life takes you or your family across borders, your money should seamlessly follow,” reads the caption. “You’re at home abroad. Now the same can be said for your money.”
