How to Win the War of Ideas: Lessons from the Gramscian Right

How to Win the War of Ideas: Lessons from the Gramscian Right

In Greek the hegemon is the leader, and from there it’s just a linguistic hop, skip, and jump to the notion of rule, authority, and dominance expressed by the word “hegemony.” Traditionally, the term was reserved for states. In the 1920s and 1930s, the great Italian Marxist thinker Antonio Gramsci took the concept further, using it to explain how one class could establish its leadership over others through ideological dominance. Whereas orthodox Marxism explained nearly everything by economic forces, Gramsci added the crucial cultural dimension. He showed how, once ideological authority—or “cultural hegemony”—is established, the use of violence to impose change can become superfluous

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