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Working-Class Republicans and 'False Consciousness'

If only working-class and poor people would register and vote, liberal Democrats would win every election-that's what we thought, until November 2, 2004. Democrats work on voter registration, Republicans work on vote suppression. So tens of millions were spent on Democratic voter registration and get-out-the-vote efforts over the summer and fall. But on November 2 we discovered how wrong we were. Turnout in poor and working-class precincts was unprecedented, but many of those voters cast their ballots for George W. Bush-especially white people from non-union households, especially outside of cities. How did the Republicans do it? How did they get poor people to vote for tax cuts for the rich?

Thomas Frank became the pundit of the hour for his answer to those questions. In his best-selling book What's the Matter with Kansas?, published before the election, he argued that Republicans distracted and confused ordinary voters with a phony kind of class-war rhetoric and w...

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