Kim France wouldn’t blush over her new magazine, Lucky, even if pink cheeks would flatter the posh outfits she adores wearing. As editor-in-chief of the latest craze to hit women’s magazines—a publication devoted solely to shopping–-she proudly asserts that it is not merely another fashion magazine encouraging unrealistic desires, but a tool that can help young, upscale women realize their fantasies. It picks out the season’s favorite fashions before they hit stores, tells you where you can buy them, and for how much. It even comes with a page of stickers labeled “Yes” so that you can keep track of the items France says “you absolutely must have and just might die without.” “Find it. Love it. Mark it. Buy it.” It’s that simple—and that shameless.

Simple, shameless and, France would add, harmless. In the New York Times in May, she described the new Condé Nast publication as a hobby magazine. “It’s the same way that you might look at a golf magazine and see a sp...

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